One of the most fascinating and beautiful element of America's Modern West are all kinds of signs. No matter are they neon or painted with or without bulbs. For me it's a essential part of "wild west" visual culture, you'll find these signs from landscapes, citiscapes, movies and paintings.
Most of this art have disappeared forever, but luckily there have always been fans who have saved some of these very interesting pieces of art. Thanks to that we can still see old originals and also experience today sort of a renaissance of old school neon culture.